Many clients have limited knowledge on what a website should be and what the website can deliver.
To deliver digital results, a website must offer an engaging, dynamic user experience and deliver online marketing goals.
Budget plays a major role in launching a bad website. When it comes to promoting your brand, it’s important to remember that you ultimately get what you pay for.
Effective, intuitive website design is complicated. But the return is well worth the investment.
1. Website Speed
53% of mobile users abandon sites that take longer than 3 seconds to load. Special attention is to users with slower internet connections
You can use websites grader to check your website speed and see how you can improve.
2. Mobile Friendly aka Responsiveness
Most people use smart devices on a daily basis. Create mobile-friendly design that your users can access whenever they want, wherever they roam. Above all, your website MUST be responsive for all devices.
This is the best way to determine that your website is actually doing its work. The final design should include functionality to gauge key indicators such as traffic, goals, and conversions.
4. Search Engine Optimization / Friendliness
This is the practice of optimizing your site for Search engines, browsers and humans. Develop compelling, readable content for your followers. For the search engines, always include all important on-page SEO tags and elements, including schema and XML sitemaps.
5. Power of Email Marketing
Website’s that have email capture forms should be automated with the client’s email marketing system.
6. Social Media
Never miss an opportunity to leverage the power of social media. Integrate all relevant social media platforms within your design. Allowing users to quickly access social media pages from the website instantly broadens a brand’s reach and helps increase visibility and traffic.
Never compromise on-site security. Every design should include fundamental security and privacy protocols, such as basic security checks, to protect client and user data.
This concludes the non-negotiable portion of our 2018 website design guidelines. However, there are two bonus tips to consider when creating a site.