Google chrome now flags every site that doesn’t use HTTPS encryption (has no SSL) as ‘not secure’ and prominently highlight this in its browser bar.

It helps keep browsing data safe from anybody who could be spying on your web traffic while it’s in transit between your browser and a server. 

Why is this important?

1. Most users will abandon your website once it has been flagged down as ‘not secure’.

2. You will be down ranked by google’s search engine therefore your users will not find you.This means your Search Engine Optimization score will drop down drastically.

3. With https your site is protected from hackers who may want to steal information or use information on your website.