​What constitutes a great website?

4 components of a great website

When creating a new website, it is important to ensure that it is both useful and easy to use. This is because the first time someone visits your site, they are likely to create an opinion based on that first experience. Here are 4 components of a great website:

The first impression is the lasting one and when it comes to websites, design outweighs content in creating first impression. Over 70 per cent users weigh your credibility based on your website design. A great design makes your website look usable as well as trustworthy. A friendly user interface is an important design element, so make your site easy to navigate.

Great web content

What will keep the visitors coming back to the website? A good design is not good enough. People will keep visiting if being there adds value to their lives. This is where great content comes in. What message do you want to pass to your unseen website visitors? Do you want to inspire, educate, inform, entertain, or persuade them in some way? This should reflect well in your website content. This can be in the form of text, video, image or infographic or a combination. If you are running an e-commerce site, you need to write clear descriptions of the things you are selling.

Call to action (CTA)

Now that people have come to your website, what next? You are likely to achieve your goals if you tell your site visitors what to do once they get there. This is a component that many site owners overlook yet its impact is great. 


Measure your site success. After setting your goals, you need to monitor how visitors interact with your site. Analytics ell you whether you are making any progress in your digital journey and inspire modifications if any. You will be able to know who visits your site, from where, and how they found your site. You will also be able to see which page receives most views and which channels brings the most conversions so you can focus on what works and drop what doesn’t.


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