08/03/2018 by Pauline 0 Comments
How to send company-branded emails
How to send company-branded emails
Benefits of company-branded emails
How do you communicate with your clients? Do you just provide them with a form to fill and a promise to get back to them? Or do you leave your mobile number or personal email?
Most small business owners do not know how to send company-branded emails. Whether you are operating a small garage, estate welding business, a road side garage or car wash, restaurant or consultancy, you can convince your clients to use your service by providing them with a credible communication channel.
Emails are among the most effective communication tools in the business world. Email open rates differ across multiple industries, with religious institutions recording the highest open rate of 24 per cent. In terms of click-through-rate, publishing companies top with 13.67 per cent.
Statistics indicate that only 20 per cent of small businesses have company-branded email addresses. Company-branded email addresses bear the company’s domain and logo. Customers are more likely to open a company-branded email because it looks professional and credible. Emails with ESP domain names such as @gmail.com, @outlook, @mail.com, @yahoo.com affect the company’s credibility. Anybody can open a Gmail account and send you fraudulent emails. Non-branded emails give the notion that the company is still new or not credible.
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